From the brand
First Steps Towards Innovation
After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.
With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.
Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) Giovanni Sees and Feels About Hair Care.
A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.
Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 15 consecutive years (according to SPINs Data).
Giovanni’s passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979
In 2025 Giovanni Eco Chic Beauty, The Hair Care Brand of the Entertainment Industry, achieved its own version of an “E.G.O.T,” as the only hair care brand chosen backstage at the Emmys, Grammys Oscars, and Tony Awards (2024/2025).
Is Discontinued By Manufacturer : No
Product Dimensions : 2.36 x 2.36 x 4.33 inches; 9.6 ounces
Item model number : 2008
Department : Health and Beauty>Health and Wellness
UPC : 887106362665 784190451001 890305200102 798256398360 885890294322 798525621212 885555622736 884816191271 885578125948 731646238105 883951849207 716237181725 890157775100 699328316339
Manufacturer : Giovanni
ASIN : B00066D2JE
Customer Reviews: 4.4 4.4 out of 5 stars 2,919 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
NOURISHING MOISTURIZER – Smooth As Silk Deeper Moisture Conditioner soothes and hydrates chemically processed hair due to its mixture of vegetable proteins and botanical extracts. Detangles while protecting against split ends
DAMAGE RELIEF – GIOVANNI Smooth as Silk Conditioner is formulated to gently detangle your hair while protecting against damages and split ends. Its rich formulation transforms your hair into a silky palette, taming unruly or frizzy hair
COLOR SAFE – GIOVANNI Smooth As Silk Conditioner works to infuse deeper moisture for manageable smoothness on textured and coarse hair types. Safe to use on color treated hair
VEGAN-FRIENDLY & CRUELTY-FREE – GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging
ECO CHIC – GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance
Customers say
Customers find this conditioner effective and moisturizing, describing it as the best they’ve used, with one customer noting it leaves hair smooth without being heavy. The product receives positive feedback for its detangling ability, making it easy to untangle, and delivers great shine, particularly for naturally curly hair. While some customers say it makes their hair silky, others report it doesn’t feel as silky as expected, and opinions on value are mixed, with some finding it good quality for the price while others consider it a waste of money.
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